{"id":19612,"date":"2025-07-07T16:16:38","date_gmt":"2025-07-07T14:16:38","guid":{"rendered":"https:\/\/hygh.tech\/?p=19612"},"modified":"2025-07-11T12:47:31","modified_gmt":"2025-07-11T10:47:31","slug":"pepsi","status":"publish","type":"post","link":"https:\/\/hygh.tech\/en\/pepsi\/","title":{"rendered":"Pepsi"},"content":{"rendered":"<p>For the 2025 Champions League final in Munich, Pepsi pursued the clear goal of making the brand visible throughout the cityscape and making the best possible use of the attention surrounding the event. As an official sponsor, Pepsi focused on a particularly high cross-channel presence.\nOn our network, the campaign could be seen in close proximity to points of sale, event venues and fan hotspots - where the city's attention was focused on the final.\nThe campaign was accompanied by the message: \"Start with Pepsi. Treat yourself to soccer.\"<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/hygh.tech\/wp-content\/uploads\/2025\/07\/Pepsi_HYGH_RF25.mp4\"><\/video><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Objective:<\/h3>\n\n\n\n<p>To achieve this goal, Pepsi relied on a wide-ranging 360\u00b0 campaign with a special focus on out-of-home measures in Munich. From May 19 to June 1, the HYGH network was used in the city and supplemented with special forms of advertising such as window displays - especially at locations in the immediate vicinity of the point of sale. In parallel, a cross-media activation campaign, planned and implemented by the media agency pilot Hamburg, ran with TV commercials, social media, print, radio and a large-scale competition. An additional highlight was the kick-off show for the final presented by Pepsi with a live performance by the rock band LINKIN PARK.<br>Auf unserem Network war die Kampagne in unmittelbarer N\u00e4he zu Verkaufsstellen, Veranstaltungsorten und Fan Hotspots zu sehen \u2013 dort, wo sich die Aufmerksamkeit der Stadt auf das Finale konzentrierte.<br>Begleitet wurde die Kampagne von der Botschaft: \u201eStarte mit Pepsi. G\u00f6nn dir Fu\u00dfball.\u201c<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Solution:<\/h3>\n\n\n\n<p>Um dieses Ziel zu erreichen, setzte Pepsi auf eine umfassende 360\u00b0-Kampagne mit besonderem Fokus auf Out-of-Home-Ma\u00dfnahmen in M\u00fcnchen. Vom 19. Mai bis zum 1. Juni wurde das HYGH Netzwerk in der Stadt bespielt und gezielt durch Sonderwerbeformen wie Schaufensterfolierungen erg\u00e4nzt \u2013 insbesondere an Standorten in direkter N\u00e4he zum Point of Sale. Parallel dazu lief eine medien\u00fcbergreifende Aktivierungskampagne, geplant und umgesetzt von der Mediaagentur pilot Hamburg, mit TV-Spots, Social Media, Print, Radio sowie einem gro\u00df angelegten Gewinnspiel. Ein zus\u00e4tzliches Highlight war die von Pepsi pr\u00e4sentierte Kick-Off-Show des Finales mit einem Live-Auftritt von der Rock-Band LINKIN PARK.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Result:<\/h3>\n\n\n\n<p>During the final days, Pepsi was omnipresent in the Munich cityscape. The combination of digital visibility, physical presence and emotional staging ensured strong brand awareness - especially along the fans' routes and around the points of sale. The campaign created a high level of visibility in public spaces and effectively linked the brand to one of the biggest sporting events of the year.<\/p>","protected":false},"excerpt":{"rendered":"<p>Wie schafft man es, eine Marke im \u00f6ffentlichen Raum so sichtbar zu machen, dass sie rund um eines der gr\u00f6\u00dften Sportevents des Jahres das Stadtbild ma\u00dfgeblich pr\u00e4gt? Pepsi hat diese Herausforderung beim Champions League Finale 2025 in M\u00fcnchen angenommen und umgesetzt. Als offizieller Sponsor setzte die Marke auf eine durchdachte Out-of-Home-Strategie mit hoher Reichweite, klarem [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19617,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[],"class_list":["post-19612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practice"],"elementor_data":null,"elementor_page_settings":null,"_links":{"self":[{"href":"https:\/\/hygh.tech\/en\/wp-json\/wp\/v2\/posts\/19612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hygh.tech\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hygh.tech\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hygh.tech\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hygh.tech\/en\/wp-json\/wp\/v2\/comments?post=19612"}],"version-history":[{"count":0,"href":"https:\/\/hygh.tech\/en\/wp-json\/wp\/v2\/posts\/19612\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hygh.tech\/en\/wp-json\/wp\/v2\/media\/19617"}],"wp:attachment":[{"href":"https:\/\/hygh.tech\/en\/wp-json\/wp\/v2\/media?parent=19612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hygh.tech\/en\/wp-json\/wp\/v2\/categories?post=19612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hygh.tech\/en\/wp-json\/wp\/v2\/tags?post=19612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}