THE FUTURE OF ADVERTISING

Creating an open global Display Network for dynamic real-time advertising

The pre security token offering starts in: Currently in Private Sale! To join: privatesale@hygh.tech

Days

Hours

Min.

Sec.

What’s up

HYGH wins $100,000 award

We had a great time at the Satoshi United conference in Singapore and are happy to announce that we won the award for best ICO-Pitch.

30,000 displays

In cooperation with the New World Order App from the Dominican Republic, we will install 30,000 displays in cars and make them bookable via the HYGH Platform.

What is HYGH?

HYGH connects owners of public displays with advertisers in a-peer-to-peer fashion. The HYGH platform empowers everyone to become an advertiser, regardless of advertising competence and company size. Our easy to use app turns any screen into a highly flexible ad space, be it a tablet located at a convenience store checkout, a TV in a small shop window or a professionally mounted outdoor billboard on the Times Square.

Save Money

Advertisers can hand-pick their displays and book specific timeslots for their ads. Precise targeting reduces cost and increases conversion rate.

Save Time

Display Providers download the app, set their preferences and start generating passive income. Advertisers use our Campaign Creator to launch their ad within minutes.

Think Big

Building a global distributed network anyone can participate in. Our lean business model combined with modular plattform structure allows for global scaling.

The Vision

Our mission is to redefine how we, as a society, handle advertisements in our cities. Who should provide the infrastructure? Who should be advertising? As of now, the market for Digital Out of Home Advertising is slow-moving, centralized, inflexible and inaccessible for small businesses. Our objective is to establish an easy to use standard that empowers a small beauty salon to advertise only at barber shops and drugstores in its area, only when the sun is shining.

 

We have set ourselves the task to improve the status quo and democratize the advertising industry. Generating passive income and running custom Ad-campaigns becomes a breeze. With the easy to use HYGH platform. By reducing the time needed to publish an advertisement from months to seconds, HYGH is going to open a new global market for dynamic real-time advertising.

Roadmap

Roadmap

Benefits

Advertise everywhere or provide a display and get paid!

Display Provider

+ Easy setup. Passive income. Low maintenance

+ Be in control of the contents on your display

+ Use HYGH as Content Management System for your displays

Advertiser

+ Run a hyperlocal ad-campaign for as low as 5$ per day

+ React to current events as they unfold

+ Increase market reach. Advertise in the real world

Why Blockchain

The current Out Of Home Advertising Industry is not a transparent one. Customers have no way of trustlessly verifying when, where and how long their ads were played. By recording every event that occurs in our ecosystem to a distributed Blockchain, HYGH generates trust, transparency and datasets advertisers can build upon. We think that the times, where your product had to be all Blockchain are over. We offer Security Token because its the new form of shares and we incorporate blockchain as a useful addition to our otherwise working company.

Token concept

Token allocation and distribution!

PRE-ICO

ICO

max. Token amount for Price

150.000.000

75.000.000

100.000.000

125.000.000

150.000.000

Token price

0,03 $

0,035 $

0,04 $

0,045 $

0,05 $

Total Amount:

24.250.000 $

Platform preview

Advertiser

Display Provider

You can request beta access by writing an email to prototype@hygh.tech

Try our Prototype (Password protected)

Team

Member

Vincent Müller

Co - Founder & CEO

Vincent an organizational talent and perfectionist. He is an entrepreneur who has founded several businesses in different industries before. In the last few years he has become more and more attracted to cryptocurrency and is now an established investor. He played a key role in starting this company by providing important contacts.

Find me:

Fritz Frey

Co - Founder & COO

Fritz launched his first profitable business at the age of 12. He is a realist and an early cryptocurrency investor who was about to launch a cryptocurrency investment consulting service shortly before the idea for HYGH was formed. Fritz made the first step in taking HYGH from an idea to a working product by onboarding the first large investor.

Find me:

Antonius Link

Co - Founder & CPO

Antonius led the development of our MVP platform and is HYGH’s primary ideologist that can’t wait to bring the advantages of Blockchain technology into our everyday lives. Up until 2017 he was studying industrial engineering at TU Berlin before he decided to drop out and start this company. He brings with him many years of experience in the Blockchain space and technical knowledge.

Find me:

Daniel Biesuz

Head of Legal

Co-founder of Ubex AI (decentralized advertising exchange) where he acts as Head of Legal as well. Daniel is in charge of Advice & Business Development at ILFP International Law Firm Partners LLC..We benefit enormously from his experience, especially regarding regulatory compliance.

Find me:

Juergen Specht

CTO

His products are used by millions of customers worldwide. He successfully founded and sold 3 StartUps, created entire new business segments from scratch as CTO of Rakuten Shashinkan in Japan and mentored and built Tech-Teams for StartUps in Germany, USA, Singapore and Japan. His clients span a wide range from StartUps to Fortune 500 companies like Google, Nokia, Panasonic, Honda, Rakuten as well as Sparkasse, Germans biggest savings bank.

Stefan Herkt

Senior iOS and Payment Processing Developer

Stefan is a real expert for payment processing projects. Before joining HYGH, he created and maintained a variety of payment systems and worked on the iOS team at Ebay. His responsibilities are the iOS/MacOs/TVOS development and the implementation of our own payment system.

Vyacheslav Baydikov

Senior Frontend Developer

Senior Frontend Developer. Vyacheslav is one of our core developers, an employee of WDevs, but working with an outstaffing contract exclusively for HYGH. He has a phenomenal understanding of technical architecture, systems and agile methods. He worked among other projects as a Lead Developer at Softerra (IT solutions & development) and as Lead Frontend Developer on an innovative Fintech Product for Germans biggest savings bank Sparkasse under the leadership of our CTO.

Dmitriy Sharanutsa

Senior Android Developer

Dmitriy is WDevs" lead developer and our Android Engineer and created the HYGH Player, our first client software to be installed on Displays. He has a great understanding of technical architecture, systems and agile methods. Former clients include Cisco, Chevron and Atrix among many others.

Slava Semykrasov

Senior Backend Developer

Our second core developer, also an employee of WDevs, working with an outstaffing contract exclusively for HYGH. Slava makes sure that our backend is performing and he is responsible for inventing complex algorithms which power our platform. He developed the service Igetfamous for ordering social network promotions, wrote new API"s for the Stockmusic system, worked on affiliate marketing system Shout and other projects. Together with Vyacheslav he is in charge of developing the HYGH platform.

Antonella Tezza

Interface Designer

Originally from Italy she has been living in Berlin for the last few years. She is the former Lieferheld (Delivery Hero) Chief designer. Since then she has gained more experience through working for companies like kaufDA and Twitter.

Find me:

Jo Glenk

Creative Producer

As part of our in-house team he is responsible for our videos and graphics. Jo has many years of experience in the advertising industry. He created our videos in cooperation with Companies like 908 Motion and MYND.

Philipp Barth

Copywriter

Former Creative Director at Jung von Matt (one of Germany’s most successful marketing agencies). Philipp has written the German texts for our MVP platform.

Stefan Neuendorf

Marketing Appointee

Together with Jo he developed the script for our marketing and tutorial video.

Lukas Petersen

Market Researcher

Lukas is just short of finishing his degree in Buisness Psychology. With his unique international experience, having lived in 3 different continents in the last 20 years and speaking 4 languages, he has the knowledge and competence to feel into every aspect of this business. He is a strong advocate of the advantages offered by Blockchain technology.

Advisors

Christian Schröder

Advisor

Christian is Founder and CEO at 10x Value Partners (start-up incubator). Former Director at Global Founders Capital and Director of Business Development at Rocket Internet SE. Co-founder of several online businesses. One of them sold to Alibaba group for an undisclosed amount.

Find me:

Evan Luthra

Advisor

Well-known Serial entrepreneur and Angel Investor. Evan is not only a partner of our company he is also our first investor who has years of experience and will be responsible for strategic partnerships. He has built multiple succesuly companies before and been the first investor in companies like Hashgraph, Eaze.com , Wheelys Cafe and more.

Christopher Obereder

Advisor

Christopher Obereder is a 26-year-old serial entrepreneur and Forbes 30 under 30 member. He has been the CMO of various well-known ICOs and helped to raise over $100 million in total. Previously he launched various worldwide gaming hits and sold his gaming company to Genera Games, the company behind Disney"s mobile games. He has also been the CMO of Tellonym, one of the fastest growing apps of 2018, and is part of various Valley-based startups.

Tobias Masur

Advisor

He is Innovation Manager at Wall AG which is a subsidiary company of JCDecaux. Wall AG is the second largest OOH advertising company in Germany. His expertise in OOH advertising helps us greatly as he can provide exclusive information and connections. We are delighted to have him on board.

Find me:

Rafael Schulz

Advisor

Co-founder and “embassador” at Dash Embassy D-A-CH. Rafael is a well-known advisor in the crypto community and one of HYGH’s connections to crypto exchanges. He has worked as Director of Sales for companies like Elavon, Inc. (payment solutions) and EVO Payments International, LLC.

Find me:

Felix Mago

Advisor

Head of Blocktech.Institute based in the heart of Berlin. Partner at Futerio (blockchain consulting) and author of Das Bitcoin-Handbuch (The Bitcoin Manual). He is innovative, creative and enthusiastic. His former positions include: Head of Innovation Management (Quadrio consulting), Head of Marketing Research (Argus Data Insights).

Find me:

Jens Ober-Blöbaum

Advisor

Co-founder of Taures (investment advisory service). Jens has many years of experience in the sale of financial products and is known for excellent customer relations. He is very well connected in the world of finance and his experience will help us in forming a strong sales team.

Yusuf Berkan Altun

Advisor

Yusuf is an expert at building best strategies for blockchain adoption in governments/regions-basis. He is already implementing Blockchain technology to more than 4 governments.

Find me:

Our Partners

News & Events

We are continuing our roadshow throughout October and November of this year, with much-anticipated stops in Dubai, London, Malta, St. Petersburg, and Monaco.
We are taking the HYGH Prototype through the final hurdles of data privacy compliance and will be entering the testing phase of development soon.
Get whitelisted to receive our Newsletter and be one of the first to receive our imminent Whitepaper!
HYGH is excited to announce a partnership with renowned crypto-strategist firm Paranoid Internet here in Berlin. The sky's the limit!
Stefan joins us as our lead iOS/MacOS/TvOS developer, having previously worked in Ebay's iOS division. His expertise will be critical in moving our HYGH prototype forward and we are excited to have him on the team.
George joins us as a Business Development Assistant. As a recent graduate of Occidental College in Los Angeles with app development experience in China, he is a promising addition to the team.
On the heels of an incredible event in Singapore in July, we are excited to renew our partnership with Satoshi United for their Un-Conference in Dubai from the 22nd to 23rd of October, where we will again be an official exhibitor and sponsor.
From the 28th to the 30th of October we will be pitching at the Crypto Challenge Forum in London, a high profile summit focused on the propagation of blockchain technology in the International Political Economy.
We are looking forward to attending Malta's inaugural Blockchain Summit on the 1st and 2nd of November. The expo presents opportunities for business in the new regulatory environment of the "Blockchain Island".
As Platinum sponsor of the Blockchain Life Summit on the 7th and 8th of November in St. Petersburg is an important step for us to strengthen our connections in the Russian and Ukrainian cryptospace.
Monaco has proven to be a great launching pad for HYGH. As a participant in the upcoming Tradeshow on the 29th and 30th of November, we are keen to continue this success.

Imprint:

Legal Disclosure

Information in accordance with Section 5 TMG

 

HYGH AG

Dammstrasse 16

6300 Zug

Switzerland

 

 

Represented by

Vincent Müller

Antonius Link

Fritz Frey

 

Contact Information

Telephone: +49 (30) 6333 85 -0

E-Mail: info@hygh.tech

Web: www.hygh.tech

 

Register entry

Entry in: Handelsregister

Register Number: CHE 368.148.284

Register Court: Kanton Zug

 

Capital

Initial or original capital: 100000 CHF

 

Regulating authority:

FINMA

 

Disclaimer

Accountability for content

The contents of our pages have been created with the utmost care. However, we cannot guarantee the contents‘ accuracy, completeness or topicality. According to statutory provisions, we are furthermore responsible for our own content on these web pages. In this matter, please note that we are not obliged to monitor the transmitted or saved information of third parties, or investigate circumstances pointing to illegal activity. Our obligations to remove or block the use of information under generally applicable laws remain unaffected by this as per §§ 8 to 10 of the Telemedia Act (TMG).

 

Accountability for links

Responsibility for the content of external links (to web pages of third parties) lies solely with the operators of the linked pages. No violations were evident to us at the time of linking. Should any legal infringement become known to us, we will remove the respective link immediately.

 

Copyright

Our web pages and their contents are subject to German copyright law. Unless expressly permitted by law, every form of utilizing, reproducing or processing works subject to copyright protection on our web pages requires the prior consent of the respective owner of the rights. Individual reproductions of a work are only allowed for private use. The materials from these pages are copyrighted and any unauthorized use may violate copyright laws.

1. An overview of data protection

General information

The following information will provide you with an easy to navigate overview of what will happen with your personal data when you visit our website. The term “personal data” comprises all data that can be used to personally identify you. For detailed information about the subject matter of data protection, please consult our Data Protection Declaration, which we have included beneath this copy.

Data recording on our website

Who is the responsible party for the recording of data on this website (i.e. the “controller”)?

The data on this website is processed by the operator of the website, whose contact information is available under section “Information Required by Law” on this website.

How do we record your data?

We collect your data as a result of your sharing of your data with us. This may, for instance be information you enter into our contact form. Our IT systems automatically record other data when you visit our website. This data comprises primarily technical information (e.g. web browser, operating system or time the site was accessed). This information is recorded automatically when you access our website.

What are the purposes we use your data for?

A portion of the information is generated to guarantee the error free provision of the website. Other data may be used to analyse your user patterns.

What rights do you have as far as your information is concerned?

You have the right to receive information about the source, recipients and purposes of your archived personal data at any time without having to pay a fee for such disclosures. You also have the right to demand that your data are rectified, blocked or eradicated. Please do not hesitate to contact us at any time under the address disclosed in section “Information Required by Law” on this website if you have questions about this or any other data protection related issues. You also have the right to log a complaint with the competent supervising agency.

Moreover, under certain circumstances, you have the right to demand the restriction of the processing of your personal data. For details, please consult the Data Protection Declaration under section “Right to Restriction of Data Processing.”

Analysis tools and tools provided by third parties

There is a possibility that your browsing patterns will be statistically analysed when your visit our website. Such analyses are performed primarily with cookies and with what we refer to as analysis programmes. As a rule, the analyses of your browsing patterns are conducted anonymously; i.e. the browsing patterns cannot be traced back to you. You have the option to object to such analyses or you can prevent their performance by not using certain tools. For detailed information about this, please consult our Data Protection Declaration below.

You do have the option to object to such analyses. We will brief you on the objection options in this Data Protection Declaration.

 

2. General information and mandatory information

Data protection

The operators of this website and its pages take the protection of your personal data very seriously. Hence, we handle your personal data as confidential information and in compliance with the statutory data protection regulations and this Data Protection Declaration.

Whenever you use this website, a variety of personal information will be collected. Personal data comprises data that can be used to personally identify you. This Data Protection Declaration explains which data we collect as well as the purposes we use this data for. It also explains how, and for which purpose the information is collected.

We herewith advise you that the transmission of data via the Internet (i.e. through e-mail communications)
may be prone to security gaps. It is not possible to completely protect data against third party access.

Information about the responsible party (referred to as the “controller” in the GDPR)

The data processing controller on this website is:

HYGH AG
Headquarter
Dammstr. 6
6300 Zug
Switzerland

The controller is the natural person or legal entity that single-handedly or jointly with others makes decisions as to the purposes of and resources for the processing of personal data (e.g. names, e-mail addresses, etc.).

Revocation of your consent to the processing of data

A wide range of data processing transactions are possible only subject to your express consent. You can also
revoke at any time any consent you have already given us. To do so, all you are required to do is sent us an
informal notification via e-mail. This shall be without prejudice to the lawfulness of any data collection that
occurred prior to your revocation.

Right to object to the collection of data in special cases; right to object to direct advertising (Art. 21 GDPR)

In the event that data are processed on the basis of Art. 6 Sect. 1 lit. e or f GDPR, you have the right to at any time object to the processing of your personal data based on grounds arising from your unique situation. This also applies to any profiling based on these provisions. To determine the legal basis, on which any processing of data is based, please consult this Data Protection Declaration. If you log an objection, we will no longer process your affected personal data, unless we are in a position to present compelling protection worthy grounds for the processing of your data, that outweigh your interests, rights and freedoms or if the purpose of the processing is the claiming, exercising or defence of legal entitlements (objection pursuant to Art. 21 Sect. 1 GDPR).

If your personal data is being processed in order to engage in direct advertising, you have the right to at any time object to the processing of your affected personal data for the purposes of such advertising. This also applies to profiling to the extent that it is affiliated with such direct advertising. If you object, your personal data will subsequently no longer be used for direct advertising purposes (objection pursuant to Art. 21 Sect. 2 GDPR).

Right to log a complaint with the competent supervisory agency

In the event of violations of the GDPR, data subjects are entitled to log a complaint with a supervisory agency, in particular in the member state where they usually maintain their domicile, place of work or at the place where the alleged violation occurred. The right to log a complaint is in effect regardless of any other administrative or court proceedings available as legal recourses.

Right to data portability

You have the right to demand that we hand over any data we automatically process on the basis of your consent or in order to fulfil a contract be handed over to you or a third party in a commonly used, machine readable format. If you should demand the direct transfer of the data to another controller, this will be done
only if it is technically feasible.

SSL and/or TLS encryption

For security reasons and to protect the transmission of confidential content, such as purchase orders or inquiries you submit to us as the website operator, this website uses either an SSL or a TLS encryption programme. You can recognise an encrypted connection by checking whether the address line of the browser switches from “http://” to “https://” and also by the appearance of the lock icon in the browser line.

If the SSL or TLS encryption is activated, data you transmit to us cannot be read by third parties.

Information about, blockage, rectification and eradication of data

Within the scope of the applicable statutory provisions, you have the right to at any time demand information about your archived personal data, their source and recipients as well as the purpose of the processing of your data. You may also have a right to have your data rectified, blocked or eradicated. If you have questions about this subject matter or any other questions about personal data, please do not hesitate to contact us at any time at the address provided in section “Information Required by Law.”

Right to demand processing restrictions

You have the right to demand the imposition of restrictions as far as the processing of your personal data is concerned. To do so, you may contact us at any time at the address provided in section “Information Required by Law.” The right to demand restriction of processing applies in the following cases:

  • In the event that you should dispute the correctness of your data archived by us, we will usually need
    some time to verify this claim. During the time that this investigation is ongoing, you have the right to
    demand that we restrict the processing of your personal data.
  • If the processing of your personal data was/is conducted in an unlawful manner, you have the option to
    demand the restriction of the processing of your data in lieu of demanding the eradication of this data.
  • If we do not need your personal data any longer and you need it to exercise, defend or claim legal
    entitlements, you have the right to demand the restriction of the processing of your personal data instead
    of its eradication.
  • If you have raised an objection pursuant to Art. 21 Sect. 1 GDPR, your rights and our rights will have to be
    weighed against each other. As long as it has not been determined whose interests prevail, you have the
    right to demand a restriction of the processing of your personal data.

If you have restricted the processing of your personal data, these data – with the exception of their archiving – may be processed only subject to your consent or to claim, exercise or defend legal entitlements or to protect the rights of other natural persons or legal entities or for important public interest reasons cited by the European Union or a member state of the EU.

3. Recording of data on our website

Cookies

In some instances, our website and its pages use so-called cookies. Cookies do not cause any damage to your computer and do not contain viruses. The purpose of cookies is to make our website more user friendly, effective and more secure. Cookies are small text files that are placed on your computer and stored by your browser.

Most of the cookies we use are so-called “session cookies.” They are automatically deleted after your leave our site. Other cookies will remain archived on your device until you delete them. These cookies enable us to recognise your browser the next time you visit our website. You can adjust the settings of your browser to make sure that you are notified every time cookies are placed and to enable you to accept cookies only in specific cases or to exclude the acceptance of cookies for specific situations or in general and to activate the automatic deletion of cookies when you close your browser. If you deactivate cookies, the functions of this website may be limited.

Cookies that are required for the performance of the electronic communications transaction or to provide certain functions you want to use (e.g. the shopping cart function), are stored on the basis of Art. 6 Sect. 1 lit. f GDPR. The website operator has a legitimate interest in storing cookies to ensure the technically error free and optimised provision of the operator’s services. If other cookies (e.g. cookies for the analysis of your browsing patterns) should be stored, they are addressed separately in this Data Protection Declaration.

Server log files

The provider of this website and its pages automatically collects and stores information in so-called server log files, which your browser communicates to us automatically. The information comprises:

  • The type and version of browser used
  • The used operating system
  • Referrer URL
  • The hostname of the accessing computer
  • The time of the server inquiry
  • The IP address

This data is not merged with other data sources.

This data is recorded on the basis of Art. 6 Sect. 1 lit. f GDPR. The operator of the website has a legitimate interest in the technically error free depiction and the optimization of the operator’s website. In order to achieve this, server log files must be recorded.

Contact form

If you submit inquiries to us via our contact form, the information provided in the contact form as well as any contact information provided therein will be stored by us in order to handle your inquiry and in the event that we have further questions. We will not share this information without your consent. Hence, the processing of the data entered into the contact form occurs exclusively based on your consent (Art. 6 Sect. 1 lit. a GDPR). You have the right to revoke at any time any consent you have already given us. To do so, all you are required to do is sent us an informal notification via e-mail. This shall be without prejudice to the lawfulness of any data collection that occurred prior to your revocation.

The information you have entered into the contact form shall remain with us until you ask us to eradicate the data, revoke your consent to the archiving of data or if the purpose for which the information is being archived no longer exists (e.g. after we have concluded our response to your inquiry). This shall be without prejudice to any mandatory legal provisions – in particular retention periods.

 

Request by e-mail, telephone or fax

If you contact us by e-mail, telephone or fax, your request, including all resulting personal data (name, request) will be stored and processed by us for the purpose of processing your request. We do not pass these data on without your consent.

The processing of these data is based on Art. 6 para. 1 lit. b GDPR, if your request is related to the execution of a contract or if it is necessary to carry out pre-contractual measures. In all other cases, the processing is based on your consent (Article 6 (1) a GDPR) and/or on our legitimate interests (Article 6 (1) (f) GDPR), since we have a legitimate interest in the effective processing of requests addressed to us.

The data sent by you to us via contact requests remain with us until you request us to delete, revoke your consent to the storage or the purpose for the data storage lapses (e.g. after completion of your request). Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.

Registration with Facebook Connect

Instead of registering directly on our website, you also have the option to register using Facebook Connect. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. If you decide to register via Facebook Connect and click on the “Login with Facebook” / “Connect with Facebook” button, you will be automatically connected to the Facebook platform. There, you can log in using your username and password. As a result, your Facebook profile will be linked to our website or our services.

This link gives us access to the data you have archived with Facebook. These data comprise primarily the following:

  • Facebook name
  • Facebook profile photo and cover photo
  • Facebook cover photo
  • E-mail address archived with Facebook
  • Facebook-ID
  • Facebook friends lists
  • Facebook Likes (“Likes” information)
  • Date of birth
  • Gender
  • Country
  • Language

This information will be used to set up, provide and customise your account.

The registration via Facebook Connect and the affiliated data processing transactions are implemented on the basis of your consent (Art. 6 Sect. 1 lit. a GDPR). You may revoke this consent at any time, which shall affect all future transactions thereafter. For more information, please consult the Facebook Terms of Use and the Facebook Data Privacy Policies.

Use these links to access this information:

https://www.facebook.com/about/privacy/ and
https://www.facebook.com/legal/terms/.

Processing of data (customer and contract data)

We collect, process and use personal data only to the extent necessary for the establishment, content organization or change of the legal relationship (data inventory). These actions are taken on the basis of Art. 6 Sect. 1 lit. b GDPR, which permits the processing of data for the fulfilment of a contract or pre-contractual actions. We collect, process and use personal data concerning the use of our website (usage data) only to the extent that this is necessary to make it possible for users to utilize the services and to bill for them.
The collected customer data shall be eradicated upon completion of the order or the termination of the business relationship. This shall be without prejudice to any statutory retention mandates.

Data transfer upon closing of contracts for services and digital content

We share personal data with third parties only if this is necessary in conjunction with the handling of the contract; for instance, with the financial institution tasked with the processing of payments.

Any further transfer of data shall not occur or shall only occur if you have expressly consented to the transfer. Any sharing of your data with third parties in the absence of your express consent, for instance for advertising purposes, shall not occur.

The basis for the processing of data is Art. 6 Sect. 1 lit. b GDPR, which permits the processing of data for the fulfilment of a contract or for pre-contractual actions.

4. Social media

Social media plug-ins with Shariff

We do use plug-ins of social media networks on our website and its pages (e.g. Facebook, Twitter, Google+, Instagram, Pinterest, XING, LinkedIn, Tumblr).
As a rule, you will be able to recognise these plug-ins because of the respective social media logos that appear. To warrant the protection of data on our website, we use these plug-ins only in combination with the so-called “Shariff” solution. This application prevents the plug-ins that have been integrated into our website from transferring data to the respective provider as soon as you enter our website.

A direct connection to the provider’s server shall not be established until you have activated the respective plug-in by clicking on the affiliated button (which indicates your consent). As soon as you activate the plug-in, the respective provider receives the information that you have visited our website with your IP address. If you are simultaneously logged into your respective social media account (e.g. Facebook), the respective provider will be able to allocate your visit to our website to your user account.

The activation of the plug-in constitutes a declaration of consent as defined in Art. 6 Sect. 1 lit. a GDPR. You have the option to revoke this consent at any time, which shall affect all future transactions.

Facebook plug-ins (Like & Share button)

We have integrated plug-ins of the social network Facebook, provided by Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA, on our website. You will be able to recognise Facebook plug-ins by the Facebook logo or the „Like“ button on our website. An overview of the Facebook plug-ins is available under
the following link:

https://developers.facebook.com/docs/plugins/.

Whenever you visit our website and its pages, the plug-in will establish a direct connection between your browser and the Facebook server. As a result, Facebook will receive the information that you have visited our website with your plug-in. However, if you click the Facebook “Like” button while you are logged into your Facebook account, you can link the content of our website and its pages with your Facebook profile. As a result, Facebook will be able to allocate the visit to our website and its pages to your Facebook user
account. We have to point out, that we as the provider of the website do not have any knowledge of the transferred data and its use by Facebook. For more detailed information, please consult the Data Privacy

Declaration of Facebook at:
https://www.facebook.com/privacy/explanation.

If you do not want Facebook to be able to allocate your visit to our website and its pages to your Facebook user account, please log out of your Facebook account while you are on our website.

The use of the Facebook plug-in is based on Art. 6 Sect. 1 lit. f GDPR. The operator of the website has a legitimate interest in being as visible as possible on social media.

Twitter plug-in

We have integrated functions of the social media platform Twitter into our website. These functions are provided by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. While you use Twitter and the „Re-Tweet“ function, websites you visit are linked to your Twitter account and disclosed to other users. During this process, data are transferred to Twitter as well. We must point out, that we, the providers of the website and its pages do not know anything about the content of the data transferred and the use of this information by Twitter.

For more details, please consult Twitter’s Data Privacy Declaration at: https://twitter.com/en/privacy.

The use of Twitter plug-ins is based on Art. 6 Sect. 1 lit. f GDPR. The operator of the website has a legitimate interest in being as visible as possible on social media.
You have the option to reset your data protection settings on Twitter under the account settings at https://twitter.com/account/settings.

Google+ plug-in

Our website and its pages use functions of Google+; the provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Recording and sharing of information: With the assistance of the Google+ button, you can publish information worldwide. The Google+ button provides you and other users with custom tailored Google content as well as content of our partners. Google saves the information you have entered for content with +1 as well as information about the website/page you viewed when you clicked on +1. Your +1 entries may appear as information along with your profile name and your photo on Google services, such as in search results or in your Google profile or in other locations on websites and ads on the Internet.

Google records information about your +1 activities to improve Google’s services for you and others. To be able to use the Google+ button, you will need a public Google profile, which is visible around the world, which must contain at least the name you have chosen for your profile. This name is used in conjunction with all Google services. In some cases, this name may also replace another name you have used when sharing content via your Google account. The identity of your Google profile may be displayed to users who know your e-mail address or are in possession of other information related to you that identifies you.

Use of the recorded information: Besides the abovementioned purposes of use, the information you provide is also used in compliance with the applicable Google Data Privacy Policies. Google may potentially publish summary statistics about the +1 activities of its users or shares this information with users and partners, such as publishers, prospective customers or affiliated websites.

The use of the Google+ plug-in is based on Art. 6 Sect. 1 lit. f GDPR. The operator of the website has a legitimate interest in being as visible as possible on social media.

Instagram plug-in

We have integrated functions of the public media platform Instagram into our website. These functions are being offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA 94025, USA.
If you are logged into your Instagram account, you may click the Instagram button to link contents from our website to your Instagram profile. This enables Instagram to allocate your visit to our website to your user account. We have to point out that we as the provider of the website and its pages do not have any knowledge of the content of the data transferred and its use by Instagram.

The use of the Instagram plug-in is based on Art. 6 Sect. 1 lit. f GDPR. The operator of the website has a legitimate interest in being as visible as possible on social media.
For more information on this subject, please consult Instagram’s Data Privacy Declaration at: https://instagram.com/about/legal/privacy/.

LinkedIn plug-in

Our website uses functions of the LinkedIn network. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. Any time you access one of our sites that contains functions of LinkedIn, a connection to LinkedIn’s servers is established. LinkedIn is notified that you have visited our websites with your IP address. If you click on
LinkedIn’s „Recommend“ button and are logged into your LinkedIn account at the time, LinkedIn will be in a position to allocate your visit to our website to your user account. We have to point out that we as the provider of the websites do not have any knowledge of the content of the transferred data and its use by LinkedIn.

The use of the LinkedIn plug-in is based on Art. 6 Sect. 1 lit. f GDPR. The operator of the website has legitimate interest in being as visible as possible on social media.

For further information on this subject, please consult LinkedIn’s Data Privacy Declaration at: https://www.linkedin.com/legal/privacy-policy.

XING plug-in

Our website uses functions of the XING network. The provider is the XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany.
Any time one of our sites/pages that contains functions of XING is accessed, a connection with XING’s servers is established. As far as we know, this does not result in the archiving of any personal data. In particular, the service does not store any IP addresses or analyse user patterns.

The use of the XING plug-in is based on Art. 6 Sect. 1 lit. f GDPR. The operator of the website has a legitimate interest in being as visible as possible on social media.
For more information on data protection and the XING share button please consult the Data Protection

Declaration of Xing at: https://www.xing.com/app/share?op=data_protection.

Pinterest plug-in

We use social plug-ins of the social network Pinterest on our website. The network is operated by Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103-490, USA („Pinterest“).
If you access a site or page that contains such a plug-in, your browser will establish a direct connection with Pinterest’s servers. During this process, the plug-in transfers log data to Pinterest’s servers in the United States. The log data may possibly include your IP address, the address of the websites you visited, which also
contain Pinterest functions. The information also includes the type and settings of your browser, the data and time of the inquiry, how you use Pinterest and cookies.
The use of the Pinterest plug-in is based on Art. 6 Sect. 1 lit. f GDPR. The operator of the website has a legitimate interest in being as visible as possible on social media.
For more information concerning the purpose, scope and continue processing and use of the data by Pinterest as well as your affiliated rights and options to protect your private information, please consult the data privacy information of Pinterest at:
https://about.pinterest.com/en/privacy-policy.

5. Analysis tools and advertising

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider of this service is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Google Analytics uses so-called cookies. Cookies are text files, which are stored on your computer and that enable an analysis of the use of the website by users. The information generated by cookies on your use of this website is usually transferred to a Google server in the United States, where it is stored.

The storage of Google Analytics cookies and the utilization of this analysis tool are based on Art. 6 Sect. 1 lit. f GDPR. The operator of this website has a legitimate interest in the analysis of user patterns to optimize both, the services offered online and the operator’s advertising activities.

IP anonymization

On this website, we have activated the IP anonymization function. As a result, your IP address will be abbreviated by Google within the member states of the European Union or in other states that have ratified the Convention on the European Economic Area prior to its transmission to the United States. The full IP address will be transmitted to one of Google’s servers in the United States and abbreviated there only in exceptional cases. On behalf of the operator of this website, Google shall use this information to analyse your use of this website to generate reports on website activities and to render other services to the operator of this website that are related to the use of the website and the Internet. The IP address transmitted in conjunction with Google Analytics from your browser shall not be merged with other data in Google’s possession.

Browser plug-in

You do have the option to prevent the archiving of cookies by making pertinent changes to the settings of your browser software. However, we have to point out that in this case you may not be able to use all of the functions of this website to their fullest extent. Moreover, you have the option prevent the recording of the data generated by the cookie and affiliated with your use of the website (including your IP address) by Google as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link:
https://tools.google.com/dlpage/gaoptout?hl=en.

Objection to the recording of data

You have the option to prevent the recording of your data by Google Analytics by clicking on the following link. This will result in the placement of an opt out cookie, which prevents the recording of your data during future visits to this website:

Google Analytics deactivation.

For more information about the handling of user data by Google Analytics, please consult Google’s Data
Privacy Declaration at: https://support.google.com/analytics/answer/6004245?hl=en.

Contract data processing

We have executed a contract data processing agreement with Google and are implementing the stringent provisions of the German data protection agencies to the fullest when using Google Analytics.

WordPress Stats

This website uses the WordPress tool Stats in order to statistically analyse user access information. The provider of the solution is Automattic Inc., 60 29th Street #343, San Francisco, CA 94110-4929, USA. WordPress Stats uses cookies that are stored on your computer and that make it possible to analyse the use of this website. The information generated by the cookies concerning the use of our website is stored on servers in the United States. Your IP address is rendered anonymous after processing and prior to the
storage of the data.

“WordPress Stats” cookies will remain on your device until you delete them. The storage of “WordPress Stats” cookies and the use of this analysis tool are based on Art. 6 Sect. 1 lit. f
GDPR. The website operator has a legitimate interest in the anonymous analysis of user patterns, in order to optimize the operator’s web offerings and advertising.

You can set up your browser in such a manner that you will be notified anytime cookies are placed and you can permit cookies only in certain cases or exclude the acceptance of cookies in certain instances or in general and you can also activate the automatic deletion of cookies upon closing of the browser. If you deactivate cookies, the functions of this website may be limited.
You do have the option to object to the collection and use of your data for future implications by placing an opt out cookie into your browser by clicking on the following link:
https://www.quantcast.com/opt-out/.

If you delete the cookies on your computer, you must set the opt-out cookie again.

Google AdSense

This website uses Google AdSense, a service for the integration of ads offered by Google Inc. („Google“). The provider of this service is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google AdSense uses so-called „cookies“; i.e. text files that are stored on your computer and that make it possible to analyse your use of this website. Google AdSense also uses so-called Web Beacons (invisible graphics). These Web Beacons can be used to analyse information, such as visitor traffic data, on this website.

The information generated by the cookies and the Web Beacons concerning the use of this website (including your IP address) and the delivery of advertising formats are transferred to a Google server in the United States, where they are archived. Google may share this information with Google contracting
partners. Google shall, however, not merge your IP address with any other of your data stored by Google.

The storage of the AdSense cookies is based on Art. 6 Sect. 1 lit. f GDPR. The website operator has a legitimate interest in the analysis of user patterns, in order to optimize the operator’s web offerings and advertising.

You can prevent the installation of these cookies by making a pertinent adjustment to your browser software settings; however, we have to point out that in this case you may not be able to use all of the functions of this website to their fullest extent. By using this website, you declare your consent to the processing of the data we collect about you by Google in the manner described above and agree to the aforementioned purpose of use.

Google Analytics Remarketing

Our websites use the functions of Google Analytics Remarketing in combination with the functions of Google AdWords and Google DoubleClick, which work on all devices. The provider of these solutions is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. This function makes it possible to connect the advertising target groups generated with Google Analytics Remarketing with the functions of Google AdWords and Google DoubleClick, which work on all devices. This makes it possible to display interest-based customized advertising messages, depending on your prior usage and browsing patterns on a device (e.g. cell phone) in a manner tailored to you as well as on any of your devices (e.g. tablet or PC).
If you have given us pertinent consent, Google will connect your web and app browser progressions with your Google account for this purpose. As a result, it is possible to display the same personalized advertising messages on every device you log into with your Google account.

To support this function, Google Analytics records Google authenticated IDs of users that are temporarily connected with our Google Analytics data to define and compile the target groups for the ads to be displayed on all devices.

You have the option to permanently object to remarketing / targeting across all devices by deactivating personalized advertising in your Google account. To do this, please follow this link:
https://www.google.com/settings/ads/onweb/.

The consolidation of the recorded data in your Google account shall occur exclusively based on your consent, which you may give to Google and also revoke there (Art. 6 Sect. 1 lit. a GDPR). Data recording processes that are not consolidated in your Google account (for instance because you do not have a Google account or have objected to the consolidation of data), the recording of data is based on Art. 6 Sect. 1 lit. f GDPR. The legitimate interest arises from the fact that the operator of the website has a legitimate interest in the anonymized analysis of website visitor for advertising purposes.

For further information and the pertinent data protection regulations, please consult the Data Privacy Policies of Google at: https://policies.google.com/technologies/ads?hl=en.

Google AdWords and Google Conversion Tracking

This website uses Google AdWords. AdWords is an online promotional program of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”). In conjunction with Google AdWords, we use a tool called Conversion Tracking. If you click on an ad posted by Google, a cookie for Conversion Tracking purposes will be placed. Cookies are small text files the web browser places on the user’s computer. These cookies expire after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not yet expired, Google and we will be able to recognise that the user has clicked on an ad and has been linked to this page.

A different cookie is allocated to every Google AdWords customer. These cookies cannot be tracked via websites of AdWords customers. The information obtained with the assistance of the Conversion cookie is used to generate Conversion statistics for AdWords customers who have opted to use Conversion Tracking. The users receive the total number of users that have clicked on their ads and have been linked to a page equipped with a Conversion Tracking tag. However, they do not receive any information that would allow them to personally identify these users. If you do not want to participate in tracking, you have the option to object to this use by easily deactivating the Google Conversion Tracking cookie via your web browser under user settings. If you do this, you will not be included in the Conversion Tracking statistics.

The storage of “Conversion” cookies and the use of this tracking tool are based on Art. 6 Sect. 1 lit. f GDPR. The website operator has a legitimate interest in the analysis of user patterns, in order to optimize the operator’s web offerings and advertising. To review more detailed information about Google AdWords and Google Conversion Tracking, please
consult the Data Privacy Policies of Google at: https://policies.google.com/privacy?hl=en.

You can set up your browser in such a manner that you will be notified anytime cookies are placed and you can permit cookies only in certain cases or exclude the acceptance of cookies in certain instances or in general and you can also activate the automatic deletion of cookies upon closing of the browser. If you
deactivate cookies, the functions of this website may be limited.

Facebook Pixel

To measure our conversion rates, our website uses the visitor activity pixel of Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”).
This tool allows the tracking of page visitors after they have been linked to the website of the provider after clicking on a Facebook ad. This makes it possible to analyse the effectiveness of Facebook ads for statistical and market research purposes and to optimize future advertising campaigns.

For us as the operators of this website, the collected data is anonymous. We are not in a position to arrive at any conclusions as to the identity of users. However, Facebook archives the information and processes it, so that it is possible to make a connection to the respective user profile and Facebook is in a position to use the data for its own promotional purposes in compliance with the Facebook Data Usage Policy. This enables Facebook to display ads on Facebook pages as well as in locations outside of Facebook. We as the operator of this website have no control over the use of such data.

The use of Facebook Pixel is based on Art. 6 Sect. 1 lit. f GDPR. The operator of the website has a legitimate interest in effective advertising campaigns, which also include social media.
In Facebook’s Data Privacy Policies, you will find additional information about the protection of your privacy at:
https://www.facebook.com/about/privacy/.

You also have the option to deactivate the remarketing function “Custom Audiences” in the ad settings section under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you first have to log into Facebook.

If you do not have a Facebook account, you can deactivate any user based advertising by Facebook on the website of the European Interactive Digital Advertising Alliance:
http://www.youronlinechoices.com/de/praferenzmanagement/.

6. Newsletter

Newsletter data

If you would like to subscribe to the newsletter offered on this website, we will need from you an e-mail address as well as information that allow us to verify that you are the owner of the e-mail address provided and consent to the receipt of the newsletter. No further data shall be collected or shall be collected only on a voluntary basis. We shall use such data only for the sending of the requested information and shall not share such data with any third parties.

The processing of the information entered into the newsletter subscription form shall occur exclusively on the basis of your consent (Art. 6 Sect. 1 lit. a GDPR). You may revoke the consent you have given to the archiving of data, the e-mail address and the use of this information for the sending of the newsletter at any time, for instance by clicking on the „Unsubscribe“ link in the newsletter. This shall be without prejudice to the lawfulness of any data processing transactions that have taken place to date.

The data you archive with us for the purpose of the newsletter subscription shall be archived by us until you unsubscribe from the newsletter. Once you cancel your subscription to the newsletter, the data shall be deleted. This shall not affect data we have been archiving for other purposes.

MailChimp

This website uses the services of MailChimp to send out its newsletters. The provider is the Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.
Among other things, MailChimp is a service that can be deployed to organise and analyse the sending of newsletters. Whenever you enter data for the purpose of subscribing to a newsletter (e.g. your e-mail address), the information is stored on MailChimp servers in the United States. MailChimp is in possession of a certification that is in compliance with the “EU-US-Privacy-Shield.” The “Privacy-Shield” is a compact between the European Union (EU) and the United States of America (USA) that aims to warrant the compliance with European data protection standards in the United States.

With the assistance of the MailChimp tool, we can analyse the performance of our newsletter campaigns. If you open an e-mail that has been sent through the MailChimp tool, a file that has been integrated into the email (a so-called web-beacon) connects to MailChimp’s servers in the United States. As a result, it can be determined whether a newsletter message has been opened and which links the recipient possibly clicked on. Technical information is also recorded at that time (e.g. the time of access, the IP address, type of browser and operating system). This information cannot be allocated to the respective newsletter recipient.

Their sole purpose is the performance of statistical analyses of newsletter campaigns. The results of such analyses can be used to tailor future newsletters to the interests of their recipients more effectively. If you do not want to permit an analysis by MailChimp, you must unsubscribe from the newsletter. We provide a link for you to do this in every newsletter message. Moreover, you can also unsubscribe from the newsletter right on the website.

The data is processed based on your consent (Art. 6 Sect. 1 lit. a GDPR). You may revoke any consent you have given at any time by unsubscribing from the newsletter. This shall be without prejudice to the lawfulness of any data processing transactions that have taken place prior to your revocation. The data you archive with us for the purpose of the newsletter subscription shall be archived by us until you unsubscribe from the newsletter. Once you cancel your subscription to the newsletter, the data shall be deleted from our servers as well as those of MailChimp. This shall not affect data we have been archiving for other purposes.

For more details, please consult the Data Privacy Policies of MailChimp at:
https://mailchimp.com/legal/terms/.

CleverReach

This website uses CleverReach for the sending of newsletters. The provider is the CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede, Germany. CleverReach is a service that can be used to organize and analyse the sending of newsletters. The data you have entered for the purpose of subscribing to our newsletter (e.g. e-mail address) are stored on servers of CleverReach in Germany or in Ireland. Newsletters we send out via CleverReach allow us to analyse the user patterns of our newsletter recipients. Among other things, in conjunction with this, it is possible how many recipients actually opened the newsletter e-mail and how often which link inside the newsletter has been clicked. With the assistance of a tool called Conversion Tracking, we can also determine whether an action that has been predefined in the newsletter actually occurred after the link was clicked (e.g. purchase of a product on our website). For more
information on the data analysis services by CleverReach newsletters, please go to:
https://www.cleverreach.com/en/features/reporting-tracking/.

The data is processed based on your consent (Art. 6 Sect. 1 lit. a GDPR). You may revoke any consent you have given at any time by unsubscribing from the newsletter. This shall be without prejudice to the lawfulness of any data processing transactions that have taken place prior to your revocation. If you do not want to permit an analysis by CleverReach, you must unsubscribe from the newsletter. We provide a link for you to do this in every newsletter message. Moreover, you can also unsubscribe from the newsletter right on the website.

The data you archive with us for the purpose of the newsletter subscription shall be archived by us until you unsubscribe from the newsletter. Once you cancel your subscription to the newsletter, the data shall be deleted from our servers as well as those of CleverReach. This shall not affect data we have been archiving for other purposes.

For more details, please consult the Data Protection Provisions of CleverReach at:
https://www.cleverreach.com/en/privacy-policy/.

CleverElements

This website uses CleverElements for the sending of newsletters. The provider of these services is CleverElements GmbH, Prinzessinnenstr. 19-20, 10969 Berlin (Germany).
The CleverElements services can, among other things, be used to organize and analyse the sending of newsletters. The data you enter for the purpose of subscribing to the newsletter are archived on CleverElements’ servers in Germany.

If you do not want to permit an analysis by CleverElements, you must unsubscribe from the newsletter. We provide a link for you to do this in every newsletter message. Moreover, you can also unsubscribe from the newsletter right on the website.

Data analysis by CleverElements
With the assistance of CleverElements, we are able to analyse our newsletter campaigns. Among other things, we can see whether a newsletter message was actually opened, and which links the recipients may have clicked. This allows us to determine, which links have been clicked with great frequency. CleverElements also allows us to allocate our newsletter subscribers to different categories of recipients (e.g. based on the cities they live in). As a result, we can tailor our newsletters more effectively to the expectations of our respective target groups.
For detailed information on CleverElements’ features, please follow this link:
https://cleverelements.com/product.

Legal basis

The data is processed based on your consent (Art. 6 Sect. 1 lit. a GDPR). You may revoke any consent you have given at any time by unsubscribing from the newsletter. This shall be without prejudice to the lawfulness of any data processing transactions that have taken place prior to your revocation. Storage period The data you archive with us for the purpose of the newsletter subscription shall be archived by us until you unsubscribe from the newsletter. Once you cancel your subscription to the newsletter, the data shall be
deleted from our servers as well ashose of CleverElements. This shall not affect data we have been archiving for other purposes.

Klick-Tipp

This website uses Klick-Tipp for the sending of newsletter messages. The provider is KLICK-TIPP LIMITED, 15 Cambridge Court, 210 Shepherd’s Bush Road, London W6 7NJ, United Kingdom. Klick-Tipp is a service that allows us, for instance, to organise and analyse the sending of newsletters. The data you have entered for the purpose of subscribing to the newsletter, are stored on Klick-Tipp’s servers.

Data analysis by Klick-Tipp
If we send newsletters with the assistance of the Klick-Tipp service, we can see whether a newsletter message has actually been opened and which links were clicked, if any.
Klick-Tipp also allows us to divide our newsletter subscribers into different categories (this is called “tagging”). For example, we can divide newsletter subscribers based on gender, personal preferences (e.g. vegetarians, carnivores, etc.) or customer relationship (e.g. existing customer or potential customer). As a result, we are able to more effectively custom tailor our newsletters to the respective target groups. For more information, please follow these links:
https://www.klick-tipp.com and https://www.klick-tipp.com/handbuch.

If you do not want to permit an analysis by Klick-Tipp, you must unsubscribe from the newsletter. We provide a link for you to do this in every newsletter message. Moreover, you can also unsubscribe from the newsletter right on the website.

Legal basis
The data is processed based on your consent (Art. 6 Sect. 1 lit. a GDPR). You may revoke any consent you have given at any time by unsubscribing from the newsletter. This shall be without prejudice to the lawfulness of any data processing transactions that have taken place prior to your revocation.

Storage period

The data you archive with us for the purpose of the newsletter subscription shall be archived by us until you unsubscribe from the newsletter. Once you cancel your subscription to the newsletter, the data shall be deleted from our servers as well as those of Klick-Tipp. This shall not affect data we have been archiving for
other purposes. For more details, please consult the Data Protection Regulations of Klick-Tipp at: https://www.klick-tipp.com/datenschutzerklaerung.

Rapidmail

This website uses Rapidmail for the sending of newsletters. The provider is the rapidmail GmbH, Augustinerplatz 2, 79098 Freiburg i.Br., Germany. Rapidmail services can, among other things, be used to organize and analyse the sending of newsletters. The data you enter for the purpose of subscribing to the newsletter are archived on Rapidmail servers in
Germany.

If you do not want to permit an analysis by Rapidmail, you must unsubscribe from the newsletter. We provide a link for you to do this in every newsletter message. Moreover, you can also unsubscribe from the newsletter right on the website.

Data analysis by Rapidmail
For analytical purposes, e-mails sent via Rapidmail are tagged with a so-called “Tracking Pixel”, which connects to Rapidmail’s servers once the e-mail is opened. As a result, it is possible to determine whether a newsletter e-mail was actually opened. With the assistance of Rapidmail we are also able to determine whether and which links in the newsletter
message the recipient clicked. All links integrated into the e-mail are so-called Tracking Links that enable us to count your clicks.

For more details on the Rapidmail analysis functions, please follow this link:
https://de.rapidmail.wiki/kategorien/statistiken/.

Legal basis
The data is processed based on your consent (Art. 6 Sect. 1 lit. a GDPR). You may revoke any consent you have given at any time by unsubscribing from the newsletter. This shall be without prejudice to the lawfulness of any data processing transactions that have taken place prior to your revocation.

Storage period

The data you archive with us for the purpose of the newsletter subscription shall be archived by us until you unsubscribe from the newsletter. Once you cancel your subscription to the newsletter, the data shall be deleted from our servers as well as those of CleverElements. This shall not affect data we have been archiving for other purposes.

For more details, please consult the Data Protection Regulations of Rapidmail at:
https://www.rapidmail.de/datensicherheit.

 

Newsletter2Go
This website uses Newsletter2Go for the sending of newsletters. The provider is the Newsletter2Go GmbH, Nürnberger Straße 8, 10787 Berlin, Germany.

Newsletter2Go services can, among other things, be used to organize and analyse the sending of newsletters. The data you enter for the purpose of subscribing to the newsletter are archived on
Newsletter2Go’s servers in Germany. If you do not want to permit an analysis by Newsletter2Go, you must unsubscribe from the newsletter. We provide a link for you to do this in every newsletter message. Moreover, you can also unsubscribe from the newsletter right on the website.

Data analysis by Newsletter2Go
Newsletter2Go enables us to analyse our newsletter campaigns. For instance, it allows us to see whether a newsletter message has been opened and, if so, which links may have been clicked. This enables us to determine, which links drew an extraordinary number of clicks.

Moreover, we are also able to see whether once the e-mail was opened or a link was clicked, any previously defined actions were taken (conversion rate). This allows us to determine whether you have made a purchase after clicking on the newsletter.

Newsletter2Go also enables us to divide the subscribers to our newsletter into various categories (i.e. to “cluster” recipients). For instance, newsletter recipients can be categorized based on age, gender or place of residence. This enables us to tailor our newsletter more effectively to the needs of the respective target groups.

For detailed information on the functions of Newsletter2Go please follow this link:
https://www.newsletter2go.de/features/newsletter-software/.

Legal basis

The data is processed based on your consent (Art. 6 Sect. 1 lit. a GDPR). You may revoke any consent you have given at any time by unsubscribing from the newsletter. This shall be without prejudice to the lawfulness of any data processing transactions that have taken place prior to your revocation.

Storage period
The data you archive with us for the purpose of the newsletter subscription shall be archived by us until you unsubscribe from the newsletter. Once you cancel your subscription to the newsletter, the data shall be deleted from our servers as well as those of Newsletter2Go. This shall not affect data we have been archiving for other purposes.

For more details, please consult the Data Protection Regulations of Newsletter2Go at:
https://www.newsletter2go.de/features/datenschutz-2/.

GetResponse

This website uses GetResponse for the sending of newsletters. The provider is the GetResponse Sp. z o.o.,which maintains its registered business domicile in Gdansk, Poland ul. Arkonska 6, A3, 80-387 Gdansk, Poland, website: https://www.getresponse.de (hereinafter referred to as “GetResponse”).

GetResponse services can, among other things, be used to organize and analyse the sending of newsletters. The data you enter for the purpose of subscribing to the newsletter are archived on GetResponse’s servers.

Data analysis by GetResponse

Sending newsletters with GetResponse enables us to analyse the user patterns of our newsletter subscribers. Among other things, we can analyse how many recipients have opened their newsletter messages and how often they have clicked which link. With the assistance of a tool called Conversion Tracking, it is also possible to determine whether, after clicking on a link in a newsletter, the subscriber carries out a predefined action (e.g. purchase of a product, sharing of information on social networks, cancellation of the subscription). Moreover, we can also track when a newsletter message was opened. This allows us to deliver newsletter e-mails at times the newsletter subscriber is likely going to be the most active. We can even take the time zone the subscriber lives in into account. GetResponse also offers us the option to divide newsletter recipients into groups based on their interests. This allows us to send our
newsletter subscribers content that is the most compatible with their respective interests.

For more information about GetResonse’s features and services, please visit:
https://www.getresponse.de/email-marketing/funktionen/e-mail-marketing.

Legal basis

The data is processed based on your consent (Art. 6 Sect. 1 lit. a GDPR). You may revoke any consent you have given at any time by unsubscribing from the newsletter. This shall be without prejudice to the lawfulness of any data processing transactions that have taken place prior to your revocation.

Storage period
The data you archive with us for the purpose of the newsletter subscription shall be archived by us until you unsubscribe from the newsletter. Once you cancel your subscription to the newsletter, the data shall be deleted from our servers as well as those of GetResponse. This shall not affect data we have been archiving for other purposes.

For more details, please consult the Data Protection Regulations of GetResponse at:
https://www.getresponse.de/email-marketing/legal/datenschutz.html.

7. Plug-ins and Tools

YouTube

Our website uses plug-ins of the YouTube platform, which is operated by Google. The website operator is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.
If you visit a page on our website into which a YouTube plug-in has been integrated, a connection with YouTube’s servers will be established. As a result, the YouTube server will be notified, which of our pages you have visited.

Furthermore, YouTube will be able to place various cookies on your device. With the assistance of these cookies, YouTube will be able to obtain information about our website visitor. Among other things, this information will be used to generate video statistics with the aim of improving the user friendliness of the site and to prevent attempts to commit fraud. These cookies will stay on your device until you delete them.

If you are logged into your YouTube account while you visit our site, you enable YouTube to directly allocate your browsing patterns to your personal profile. You have the option to prevent this by logging out of your YouTube account.

The use of YouTube is based on our interest in presenting our online content in an appealing manner. Pursuant to Art. 6 Sect. 1 lit. f GDPR, this is a legitimate interest. For more information on how YouTube handles user data, please consult the YouTube Data Privacy Policy under:
https://policies.google.com/privacy?hl=en.

Vimeo

Our website uses plug-ins of the video portal Vimeo. The provider is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.
If you visit one of the pages on our website into which a Vimeo plug-in has been integrated, a connection to Vimeo’s servers will be established. As a consequence, the Vimeo server will receive information as to which of our pages you have visited. Moreover, Vimeo will receive your IP address. This will also happen if you are not logged into Vimeo or do not have an account with Vimeo. The information recorded by Vimeo will be transmitted to Vimeo’s server in the United States.

If you are logged into your Vimeo account, you enable Vimeo to directly allocate your browsing patterns to your personal profile. You can prevent this by logging out of your Vimeo account.
The use of Vimeo is based on our interest in presenting our online content in an appealing manner. Pursuant to Art. 6 Sect. 1 lit. f GDPR, this is a legitimate interest.
For more information on how Vimeo handles user data, please consult the Vimeo Data Privacy Policy under:
https://vimeo.com/privacy.

Google Web Fonts

To ensure that fonts used on this website are uniform, this website uses so-called Web Fonts provided by Google. When you access a page on our website, your browser will load the required web fonts into your browser cache to correctly display text and fonts. To do this, the browser you use will have to establish a connection with Google’s servers. As a result, Google will learn that your IP address was used to access our website. The use of Google Web Fonts is based on our interest in presenting our online content in a uniform and appealing way. According to Art. 6 Sect. 1 lit. f GDPR, this is a legitimate interest.

If your browser should not support Web Fonts, a standard font installed on your computer will be used. For more information on Google Web Fonts, please follow this link:
https://developers.google.com/fonts/faq and consult Google’s Data Privacy Declaration under:
https://policies.google.com/privacy?hl=en.

Adobe Typekit Web Fonts

In order to ensure the uniform depiction of certain fonts, our website uses fonts called Adobe Typekit Web Fonts provided by Adobe Systems Incorporated, 345 Park Avenue, San Jose, CA 95110-2704, USA (Adobe). When you access pages of our website, your browser will automatically load the required fonts directly from the Adobe site to be able to display them correctly on your device. As a result, your browser will establish a connection with Adobe’s servers in the United States. Hence, Adobe learns that your IP address was used to access our website. According to the information provided by Adobe, no cookies will be stored in conjunction with the provision of the fonts.

Adobe is in possession of a certification in accordance with the EU-US Privacy Shield. The Privacy Shield is a compact ratified between the United States of America and the European Union, aiming to warrant compliance with European Data Protection Standards. For more information, please follow this link:
https://www.adobe.com/de/privacy/eudatatransfers.html.

The use of Adobe Typekit Web Fonts is necessary to ensure the uniform presentation of fonts on our website. This constitutes a legitimate interest as defined in Art. 6 Sect. 1 lit. f GDPR.
For more information about Adobe Typekit Web Fonts, please read the policies under:
https://www.adobe.com/de/privacy/policies/typekit.html.

Adobe’s Data Privacy Declaration may be reviewed under:
https://www.adobe.com/de/privacy/policy.html.

 

Google Maps

Via an API, this website uses the mapping service Google Maps. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. To enable the use of the Google Maps features, your IP address must be stored. As a rule, this information is transferred to one of Google’s servers in the United States, where it is archived. The operator of this website has no control over the data transfer.

We use Google Maps to present our online content in an appealing manner and to make the locations disclosed on our website easy to find. This constitutes a legitimate interest as defined in Art. 6 Sect. 1 lit. f GDPR.

For more information on the handling of user data, please review Google’s Data Privacy Declaration under:
https://policies.google.com/privacy?hl=en.

 

Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter referred to as “reCAPTCHA”) on our websites. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).
The purpose of reCAPTCHA is to determine whether data entered on our websites (e.g. information entered into a contact form) is being provided by a human user or by an automated program. To determine this, reCAPTCHA analyses the behaviour of the website visitors based on a variety of parameters. This analysis is triggered automatically as soon as the website visitor enters the site. For this analysis, reCAPTCHA evaluates a variety of data (e.g. IP address, time the website visitor spent on the site or cursor movements
initiated by the user). The data tracked during such analyses are forwarded to Google.

reCAPTCHA analyses run entirely in the background. Website visitors are not alerted that an analysis is underway. The data is processed on the basis of Art. 6 Sect. 1 lit. f GDPR. It is in the website operators legitimate interest, to protect the operator’s web content against misuse by automated industrial espionage systems and against SPAM.

For more information about Google reCAPTCHA and to review the Data Privacy Declaration of Google, please follow these links:
https://policies.google.com/privacy?hl=en and

https://www.google.com/recaptcha/intro/android.html.