About HYGH.

It’s simple:
We want what you want.

HYGH AG was founded in Zug in 2018 and is headquartered there.

With a global team of over 100 employees and offices in Germany, we are working to redefine the outdoor advertising market and build a smart, digital display infrastructure.

Our network is currently present in 12 cities and is continuously growing across Germany.

We currently have over 2,750 displays on four different networks and offer our partners a nationwide presence for their advertising messages. We are also a proud partner of Schindler in third-party network marketing and are always open to new collaborations in this area.

Our teams will be happy to advise you on the implementation of effective IO campaigns. We are also constantly optimizing our programmatic advertising offerings, which enable us to address target groups in a more efficient, up-to-date and relevant way. By connecting our network to various DSPs, we can offer our clients the best possible support to achieve their advertising goals.

Our investment in world-class technology on both the hardware and software side ensures that we are always at the cutting edge of the dynamic digital world.

Our drive for continuous development and progress drives us to develop innovative solutions and actively shape the future of digital out-of-home advertising.

Why HYGH with “Y”

The forward-thinking mission is already conveyed by the name itself: “HYGH.” The striking spelling with the distinctive “Y” underscores our unique identity, enhances recognition value, and particularly embodies our distinctiveness. HYGH is more than just a platform for digital advertising; we represent a new era in the DOOH market and remind that creative twists can make the difference. With the characteristic HYGH “Y,” we set a sign for disruptive innovation and a new standard in the advertising world.

Board of Management.​

Fritz Frey

Chairman of the Board of Directors & Founder

Fritz Frey is a driving force at HYGH. As founder and CEO, he led the company from its inception to its current scale-up phase. His passion for marketing and sales is reflected in his responsibility for the rapid growth and strategic development, bringing his unmistakable entrepreneurial spirit and impressive network to the table.
Antonius Link

Member of the Board of Directors & Founder

Antonius Link founded HYGH at the age of 23 with a clear vision to revolutionize the out-of-home advertising market through transformative change. He is the visionary force behind HYGH, and his deep affinity for technology as well as his commitment to innovation are crucial to HYGH’s foundation and success.

Lauritz Elmshäuser


Lauritz Elmshäuser has extensive experience in building startups, ranging from the founding phase to achieving unicorn status. He was responsible for leading the two largest e-commerce platforms in Tanzania and led business development for the German brand bloomon as well as for the German, English, and American markets at Joblift. As a member of HYGH’s leadership team, he successfully raised capital of €21.5 million.

Uli Wurth


Ulrich Wurth, former CFO/Co-CEO of RTL Austria, led the exit of Fleetpool to Société Générale as CFO. With over 20 years of international experience, he possesses comprehensive knowledge in the digital transformation of financial processes in media companies, modern personnel management, IPO experiences, IT governance, and risk management. He has successfully implemented numerous M&A projects. As a member of the board of directors of a Swiss stock corporation and head of the finance and legal teams at HYGH, he brings broad expertise.

Sounds interesting? Let us know how we can help.

For Advertisers

Robert Neumann
Sales Director
Or book an appointment directly here:

For Display Partners

Gabriel Bergmann
Head of Operations

Were you unable to reach us or do you have other questions? Write to us.

Wir senden Ihnen die Mediadaten an Ihre Email Adresse

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