The Center Berlin.

From Advertising Poster to Art Object: How a Display Becomes a Magnet for the Public.

The Center – Germany’s largest media center in the heart of Berlin.

Germany’s first 3D screen is located in the newly redesigned center in Berlin-Mitte. Potsdamer Platz and the center form a new, modern hub in the capital. A particular highlight is the impressive 243 m² 3D screen, which offers unlimited creative possibilities and knows no restrictions.

City

Berlin

The Center, Potsdamer Platz

Advertising space

243 m²

3D LED Screen

75″

DCLP Screens

HYGH AG offsets its carbon footprint and supports climate protection projects in cooperation with Patch.io – one of the most innovative and effective platforms in the industry.Translatepress black/white text hack: black

The Power of Communication.
Right in the Heart of Berlin.

Just a few steps from the Brandenburg Gate, a new urban hub is emerging—set to redefine Berlin’s city center. In harmony with the Mall of Berlin, The Playce at Potsdamer Platz, and the comprehensive redesign of the existing center, this vibrant space is becoming a major attraction between Alexanderplatz and Kurfürstendamm. Modern architecture meets green retreats, diverse culinary offerings, digital infrastructure, and a wide range of cultural and event experiences. With over 200,000 visitors per day, the area is already one of the most frequented and attractive locations in the capital.

The Place to Be – for Brands with Vision.

Because the best campaigns aren’t just seen – they’re shared!

Germany’s first full-motion 3D LED screen – 243 m².

Digitalization and large-scale brand communication take center stage at the new development in Berlin-Mitte.

The highlight: a 243 m² full-LED display with an innovative corner design that creates stunning 3D effects – known from global metropolises like London, New York, or Shanghai, now making its debut in Germany. Brands that advertise here with creative assets gain more than visibility – they become part of the digital conversation. Spectacular visuals encourage sharing, extend the campaign organically across digital channels, and generate a reach far beyond what traditional advertising can achieve.

We produce your content for the Berlin Center.

The key benefits at a glance:

HYGH office located directly across from the 3D display in the center.
Direct connection to the display.
With Sehsucht as a partner: International expertise in special productions and 3D experiences.
Easier testing processes thanks to HYGH being the exclusive marketer of the display.
The best value for money on the market.

More space, more impact.

243 m² of full-LED, complemented by 10 digital 75-inch displays – for a unique brand experience.

The Center in Berlin is being expanded with five digital totems, each equipped with high-resolution 4K technology and two 75-inch screens. Strategically positioned at the main entrances, they are highly visible from the street. In total, ten digital 4K displays are created, with five being used for advertising at any given time, while the other side features a dynamic wayfinder. The content alternates: each screen side switches between brand messaging and navigation support. Combined with the large-scale 3D LED display, this setup creates an innovative and holistic brand experience within the Center.

Sounds interesting? Let us know how we can help.

Your personal account executive will lead you through every step and advise you on the media strategy and help you define your goals. It also helps you determine the best locations for your advertising campaign.

“We avoid unnecessary bureaucracy, prolonged processes and complicated cost structures.”

Robert Neumann
Sales Director