Measurable campaign success through a customized landing page.
GO! Express & Logistics embarked on an innovative marketing campaign to bolster its presence in Berlin. Leveraging the HYGH DOOH network for targeted advertising and introducing a tailored landing page, the campaign aimed to gauge success through quantifiable metrics.
The custom landing page proved highly effective, boosting conversion rates and attracting a larger customer base. The results were impressive: within just four weeks of campaign launch, GO! witnessed a remarkable 200% surge in new customers.
This successful campaign by GO! on the HYGH network highlights that targeted ad placement combined with a customized landing page is an extremely effective way to promote business growth. It demonstrates that companies can achieve significant success by employing innovative advertising methods and a clear focus on the target audience. GO!'s campaign serves as an inspiring example of how businesses can optimize their marketing strategy to expand their customer base and achieve their goals.
Challenge:
GO! intended to expand its business in Berlin, enhance its market presence, and attract more customers, particularly among companies. Additionally, the goal was to strengthen brand awareness and differentiate GO! from other delivery and logistics firms in Berlin.
Solution:
The hyperlocal campaign produced by the HYGH Agency on the HYGH network was deployed extensively at high-traffic top locations throughout Berlin. Through engaging motion graphics with a clear message, the HYGH Agency effectively showcased GO!'s strengths on the streets, reaching a broad audience.
The clips included a call to action that directed potential customers to a specially designed landing page. This landing page provided an easy way to register and utilize GO!'s services. By tracking conversions on the landing page, the company was able to precisely measure and optimize the campaign's success.
Result:
The clear message and call to action were crucial factors in the campaign's success. The campaign on the HYGH network demonstrated that digital out-of-home advertising can be an effective means to foster business growth and success.
Through the dedicated landing page, the campaign's success could be tracked. Within just four weeks of the campaign's launch, GO! experienced its highest order rate since its inception, alongside a remarkable 200% increase in new customers.
